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Occupation Description
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Occupation: 2221-15 Market Research Analyst
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Determines the market for new products, develops advertising strategies and evaluates the best business sites for various types of commercial enterprise.
Skill Level: -
The entry requirement for this occupation is a bachelor degree or higher qualification or at least 5 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.
Tasks Include: -
- researches potential demand and market characteristics for new products
- collects and analyses population data and other statistical information
- reports on the findings of research activities
- composes advertising campaigns
- analyses data regarding consumer patterns
- interprets and predicts current and future consumer trends
- liaises with clients regarding their information needs
- isolates particular consumer markets for clients
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